![]() ![]() The company’s eponymous founder also began commenting under some of the popular sorority videos on TikTok. It began posting its own videos under the hashtag, including a video demonstrating how TikTokers who wanted to emulate the rushers could “ choose your own #BamaRush jewelry look.” The jewelry brand Kendra Scott noticed that some of the most prominent #BamaRush TikTokers were wearing its jewelry, so it decided to get involved. In September 2021, after University of Alabama college students began describing the process of “rushing” sororities, their chronicles took off on TikTok. Who is mentioning your product or service, and what communities are they part of? These celebrity clients can be seen sporting different pieces from the brand's jewelry collection-which can range from Jewelry Unlimited's gold chains to their gemstone-laden pendant necklaces.Ĭapitalizing on the latest trend is good, but is it relevant to your brand? Make sure you find out how your brand is being used on TikTok organically. The Atlanta-based company Jewelry Unlimited has built up a following of half a million people largely by posting videos with its most famous clients, including the rapper Young Thug. If your brand can tap into star power, even better than gifting products to influencers is leveraging any celebrity clients you might have. When one high-profile influencer, the user posted a video of the Bijoux De Mimi hoop earrings she had received in the mail, the company’s month-to-month sales doubled. Last year, the hoop brand Bijoux De Mimi was reaching out to 500 TikTokers a month to see if they wanted any gift merchandise, then mailing them an inexpensive sampling of products if they said yes. On TikTok, jewelry brands can always connect with TikTok influencers through the TikTok Creator Marketplace, which offers a database of TikTok influencers searchable by topic, follower counts, and engagement rate.īut another, more organic way to court influencers is to mail out gift boxes related to your product. People tend to buy trendy fashion products when they see others they admire wearing them. Influencers are a core part of any luxury brand’s TikTok strategy. Here are some ways jewelry brands can use TikTok effectively: How Jewelry Brands Can Flourish on TikTok Even small companies that gain traction on the app are seeing their sales double. Some are testing TikTok’s new in-app shopping integration, while others are finding success through clever posts and partnerships. It's because younger TikTok users-namely Gen Z-who actively scroll through their feeds love to hop onto fashion trends like wearing chunky gold necklaces, minimalist accessorizing, to even layering chokers and chain necklaces.Īs TikTok’s user base balloons, with the company crossing over 1 billion active users in 2021, jewelry brands are racing to stand out on the app. You can find MomsWhoSave on Facebook, Instagram, Pinterest, and Twitter.TikTok might not seem like the most natural space for high-price purchases, but right now, jewelry brands are thriving there. Glow Up Challenge + 5 Pages of Printables, Including Daily Trackers to Keep You Motivated Gift Guide - 20 Great Gift Ideas for Fashionistas But her favorite and toughest earned title is being “Mom” to her two children. Terry has been featured for outstanding leadership and career accomplishments in numerous industry publications as an engineer, a thought-leader in technology, and an innovator in the field of marketing. 5000 America’s Fastest-Growing Private Companies, Forbes’ Top Women in Business, Fastest Growing Women Presidents by WPO, and 40 Under 40 Business Leaders by NJBIZ. Terry Tateossian, Founding Partner of Socialfix Media is a fourth-generation entrepreneur who is recognized as an Inc. Experiment a little, and you’ll find with that your “basic” tees can be part of a variety of stylish outfits. ![]() A plain tee can appear anything but basic with the right balance of accessories. ![]() And, don’t worry that a t-shirt is boring. ConclusionĪ simple t-shirt allows you to be both comfy and fashionable. ![]() Because, l et’s admit it: a lady in heels, regardless of her outfit, appears 10 times more attractive, mature, and sexier. Blue jeans and a white t-shirt may be considered off-duty attire, but for a more classy look, combine it with high heels, a leather jacket, and a stylish bag, and you have something that’s classic, and even elegant. It’s the most simple look you can think of, but it’s a style mainstay in any woman’s closet. Last but not least, there’s the classic jacket-jeans-t-shirt combination. ![]()
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